Valuable Information
High quality and useful information.
Evaluations in this report contain 30 distinct data points, covering a range of design, content, technical and security/privacy issues. Each of the 30 points covered is an actionable item that can improve your websites effectiveness. The evaluations are intended to be used for continual improvement of your website.
Relevant and actionable information.
Of the 30 analysis points, 12 are delivered on a one-to-five scale. Of the 30 data points, 16 are delivered as either a “Pass” or “Fail”; 2 of 30 data points are delivered as absolute values. The 56-page introduction of the report details each data point and the criteria for each potential score. The report is designed to be as objective and as actionable as possible. Each data point needs to be considered in relation to your specific business goals.
Criteria used to evaluate each site:
Each of the following criteria are explained in detail in a 56-page introduction of the report. Further, the criteria are related specifically to the sport aviation industry making the report extremely relevant to the companies included.
Design
Effective Company Branding
Intuitive Design
Consistent Use Of Navigation
Efficient Use Of Space
Readability
Key Content “Above The Fold”
Use Of Style Sheets
Site Index and/or Site Search
Intro/Welcome Page
Use Of Pop-up Windows
Content
Effective Use Of Page Titles
Effective Use Of Meta Data
Effective Use of Alt Text
Scannability
Leveraging Customer Advocacy
Contact Information
Inverted Pyramid Style
Freshness
Technical
Load Time
Broken Links/Anchors/Images
Height/Width Attributes On Images
Browser/Operating System Compatibility
Custom Error Page
Accessibility Compliance
Printability
Image Maps
Security and Privacy
Privacy Policy
Third Party Cookies
Legal/Copyright Statement
Proper Use of Encryption
Bonus: Search Engine Effectiveness
5 Company Specific Terms
5 Category Specific Terms
An excellent value and continuing service.
Finally, if you make adjustments to your website based on our recommendations, let us know and we’ll re-evaluate it. The web is a dynamic place, and so is this report. Updated versions will be e-mailed monthly to those who purchased our report.
To learn more, read about the author of the report. Or, download the report now!
