Comments for Sport Aviation Marketing http://www.sportaviationmarketing.com A weblog to help strengthen businesses in the sport aviation industry. Sat, 13 Mar 2010 10:41:28 +0000 http://wordpress.org/?v=2.5.1 Comment on creating the sport pilot market by Rajat Garg http://www.sportaviationmarketing.com/2005/10/18/creating-the-sport-pilot-market/#comment-2307 Rajat Garg Tue, 26 Jun 2007 06:26:33 +0000 http://www.sportaviationmarketing.com/?p=8#comment-2307 Issue is that there are still lot of people who do not know how to harness the power of internet, so their marketing as well as positioning on web sucks. Aviation industry needs few big jolts and maverick businessmen to take it to the next level :-) ~r http://www.pilotoutlook.com Issue is that there are still lot of people who do not know how to harness the power of internet, so their marketing as well as positioning on web sucks.

Aviation industry needs few big jolts and maverick businessmen to take it to the next level :-)

~r
http://www.pilotoutlook.com

]]> Comment on General Aviation Shipments vs. Website Traffic by Rajat Garg http://www.sportaviationmarketing.com/2006/05/18/general-aviation-shipments-vs-website-traffic/#comment-1515 Rajat Garg Tue, 22 May 2007 01:26:49 +0000 http://www.sportaviationmarketing.com/2006/05/18/general-aviation-shipments-vs-website-traffic/#comment-1515 Hi, Interesting blog. I wrote an article on Sport Pilot license on my website - www.pilotoutlook.com. I agree that there may be correlation between traffic and sales. However, question is which drives the other, a great quality product or ton of traffic? Rajat Hi,

Interesting blog. I wrote an article on Sport Pilot license on my website - http://www.pilotoutlook.com.

I agree that there may be correlation between traffic and sales. However, question is which drives the other, a great quality product or ton of traffic?

Rajat

]]> Comment on General Aviation Shipments vs. Website Traffic by Andy http://www.sportaviationmarketing.com/2006/05/18/general-aviation-shipments-vs-website-traffic/#comment-144 Andy Wed, 14 Jun 2006 00:04:08 +0000 http://www.sportaviationmarketing.com/2006/05/18/general-aviation-shipments-vs-website-traffic/#comment-144 Interesting specs. I wonder how many of those aircraft have Garmins. Have you seen their blog -- www.garmin.blogs.com. There may be some news on there you'd like too. Interesting specs. I wonder how many of those aircraft have Garmins. Have you seen their blog — http://www.garmin.blogs.com. There may be some news on there you’d like too.

]]> Comment on listen in at local airport on 88.1 by Jeff Coffey http://www.sportaviationmarketing.com/2006/04/24/listen-in-at-local-airport-on-881/#comment-67 Jeff Coffey Tue, 16 May 2006 03:52:42 +0000 http://www.sportaviationmarketing.com/2006/04/24/listen-in-at-local-airport-on-881/#comment-67 I think you're right. With the new sport pilot rule, I think awareness is the biggest issue. More could and should be done to get the word out to the non-pilot community. Manufacturers are doing very little and organizations such as AOPA seem very passive about sport pilot in their outreach efforts. Once word gets out, I think quite a bit can be said about new safety features such as aircraft parachutes, seatbelt airbags, and advanced avionics. Cost will always be a factor for many. Regardless, sport pilot has brought the cost of both training and ownership of a new factory-built aircraft down considerably. That certainly makes the sport affordable to more individuals today than ever before. I think you’re right. With the new sport pilot rule, I think awareness is the biggest issue. More could and should be done to get the word out to the non-pilot community. Manufacturers are doing very little and organizations such as AOPA seem very passive about sport pilot in their outreach efforts.

Once word gets out, I think quite a bit can be said about new safety features such as aircraft parachutes, seatbelt airbags, and advanced avionics.

Cost will always be a factor for many. Regardless, sport pilot has brought the cost of both training and ownership of a new factory-built aircraft down considerably. That certainly makes the sport affordable to more individuals today than ever before.

]]> Comment on listen in at local airport on 88.1 by B.P. http://www.sportaviationmarketing.com/2006/04/24/listen-in-at-local-airport-on-881/#comment-31 B.P. Sun, 30 Apr 2006 20:21:07 +0000 http://www.sportaviationmarketing.com/2006/04/24/listen-in-at-local-airport-on-881/#comment-31 I wonder if any organization has a good handle on how to really expand the LSA and GA market. It seems to me manufactures and professional organizations target existing pilots and do very little to expand the pool of pilots. They should find out what issues keep pilot want-a-bes from actually becoming pilots and put effort into creating more want-a-bes. A significant issue for me was the lack of access to small (affordable) airports. Driving for hours to get to and from the airport was/is a hassle. Also, I think the perceived risk in flying is an issue. I think the recent trend to put ballistic parachutes on small aircraft goes a long way to alleviate that. I wonder if any organization has a good handle on how to really expand the LSA and GA market. It seems to me manufactures and professional organizations target existing pilots and do very little to expand the pool of pilots. They should find out what issues keep pilot want-a-bes from actually becoming pilots and put effort into creating more want-a-bes. A significant issue for me was the lack of access to small (affordable) airports. Driving for hours to get to and from the airport was/is a hassle. Also, I think the perceived risk in flying is an issue. I think the recent trend to put ballistic parachutes on small aircraft goes a long way to alleviate that.

]]> Comment on creating the sport pilot market by Sport Aviation Marketing » bob perkins and cardinal marketing http://www.sportaviationmarketing.com/2005/10/18/creating-the-sport-pilot-market/#comment-25 Sport Aviation Marketing » bob perkins and cardinal marketing Fri, 14 Apr 2006 12:44:09 +0000 http://www.sportaviationmarketing.com/?p=8#comment-25 [...] I agree… [...] [...] I agree… [...]

]]> Comment on cirrus sitelet update by Sport Aviation Marketing » columbia aircraft FlipTheBird123 and iPO promotions http://www.sportaviationmarketing.com/2006/02/18/cirrus-sitelet-update/#comment-22 Sport Aviation Marketing » columbia aircraft FlipTheBird123 and iPO promotions Sat, 04 Mar 2006 21:52:20 +0000 http://www.sportaviationmarketing.com/2006/02/18/cirrus-sitelet-update/#comment-22 [...] Are the promotions all good? No. As with the Cirrus sitelet reviewed here and here, the execution of the promotions falls short of the quality one would expect for an airplane priced at $380,000 on the low-end. The flycolumbia.com website, overall, is decent. However, the promotion pages, especially for FlipTheBird123 look more like a children’s game site. As with Cirrus, this baffles me. The idea is the hard part, and Columbia did a great job in that respect. The execution of those ideas should be easy, why skimp? [...] [...] Are the promotions all good? No. As with the Cirrus sitelet reviewed here and here, the execution of the promotions falls short of the quality one would expect for an airplane priced at $380,000 on the low-end. The flycolumbia.com website, overall, is decent. However, the promotion pages, especially for FlipTheBird123 look more like a children’s game site. As with Cirrus, this baffles me. The idea is the hard part, and Columbia did a great job in that respect. The execution of those ideas should be easy, why skimp? [...]

]]> Comment on cirrus sitelet vs. cessna sitelet by Sport Aviation Marketing » columbia aircraft promotions http://www.sportaviationmarketing.com/2005/11/10/cirrus-sitelet-vs-cessna-sitelet/#comment-21 Sport Aviation Marketing » columbia aircraft promotions Sat, 04 Mar 2006 21:49:49 +0000 http://www.sportaviationmarketing.com/?p=11#comment-21 [...] Are the promotions all good? No. As with the Cirrus sitelet reviewed here and here, the execution of the promotions falls short of the quality one would expect for an airplane priced at $380,000 on the low-end. The flycolumbia.com website, overall, is decent. However, the promotion pages, especially for FlipTheBird123 look more like a children’s game site. As with Cirrus, this baffles me. The idea is the hard part, and Columbia did a great job in that respect. The execution of those ideas should be easy, why skimp? [...] [...] Are the promotions all good? No. As with the Cirrus sitelet reviewed here and here, the execution of the promotions falls short of the quality one would expect for an airplane priced at $380,000 on the low-end. The flycolumbia.com website, overall, is decent. However, the promotion pages, especially for FlipTheBird123 look more like a children’s game site. As with Cirrus, this baffles me. The idea is the hard part, and Columbia did a great job in that respect. The execution of those ideas should be easy, why skimp? [...]

]]> Comment on cirrus sitelet vs. cessna sitelet by Sport Aviation Marketing » Cessna Sitelet Update http://www.sportaviationmarketing.com/2005/11/10/cirrus-sitelet-vs-cessna-sitelet/#comment-20 Sport Aviation Marketing » Cessna Sitelet Update Sun, 19 Feb 2006 04:02:36 +0000 http://www.sportaviationmarketing.com/?p=11#comment-20 [...] Back in November I wrote that the Cessna “43 Reasons” campaign was executed nicely but the concept was lacking. Unfortunately, Cessna created a PR nightmare that makes the campaign nearly tragic. [...] [...] Back in November I wrote that the Cessna “43 Reasons” campaign was executed nicely but the concept was lacking. Unfortunately, Cessna created a PR nightmare that makes the campaign nearly tragic. [...]

]]> Comment on cirrus sitelet vs. cessna sitelet by Sport Aviation Marketing » Cirrus Sitelet Update http://www.sportaviationmarketing.com/2005/11/10/cirrus-sitelet-vs-cessna-sitelet/#comment-19 Sport Aviation Marketing » Cirrus Sitelet Update Sun, 19 Feb 2006 03:27:00 +0000 http://www.sportaviationmarketing.com/?p=11#comment-19 [...] A while back I wrote a quick analysis of the Cirrus and Cessna sitelets. At that time, it had been over a year since I had flown commercially. Over the last two weeks I have had four commercial flights with another trip scheduled for next week. I like the “I am not that guy” concept even more today than I did back in November. Flying commercially is a nightmare. Put me on the list for an SR22. [...] [...] A while back I wrote a quick analysis of the Cirrus and Cessna sitelets. At that time, it had been over a year since I had flown commercially. Over the last two weeks I have had four commercial flights with another trip scheduled for next week. I like the “I am not that guy” concept even more today than I did back in November. Flying commercially is a nightmare. Put me on the list for an SR22. [...]

]]>