Sport Aviation Marketing

Light Sport Aircraft Promoted at Outdoor Sport Show

May 4th, 2006

AVweb.com recently published a sport pilot update titled Emphasis On Training, Outreach. It included the following promotional effort by Jeff Parnau and Sportplanes.com:

So far, many buyers of LSAs are already pilots, but a lot of effort is going into expanding the market by finding and training new pilots as well. Jeff Parnau, who is working with Sportsplanes.com in Wisconsin, said the company recently brought an Ikarus C42 S-LSA to an outdoor-sports show in Milwaukee and hung it from the ceiling. Interest was “phenomenal,” he said: “We got hundreds of leads, and signed up 40 new students.” CZAW is reaching out to new pilots by offering 20 hours of free flight training with its Sport Cruiser. And EAA’s Charlie Becker told AVweb yesterday that 150 new student sport pilot certificates were issued at the show.

How cool is that? This is an idea that everyone in the LSA industry has been talking about. It’s exciting to see it executed with such positive results! It’s also worth reading the local newspaper coverage and viewing a photo of the display.

[tags]aviation marketing, light sport aircraft, marketing promotions, slsa, sport pilot[/tags]

Entry Filed under: SLSA, aviation marketing, light sport aircraft, marketing promotions, sport pilot