bob perkins and cardinal marketing
April 14th, 2006
Senior Correspondent Kevin R.C. O’Brien from Aero-News.net found another marketing guru with a focus on light sport aircraft while at Sun ‘n Fun this year. Bob Perkins is his name and Cardinal Marketing is his company.
O’Brien recognizes the importance of consultants like Bob Perkins by observing, “Right now, the LSA makers and importers who grab mind and market share are likely to survive, and the ones that don’t will fall by the wayside. It’s a pity this has to be. There are a lot of great products, not so many great business plans.”
He went on to say, “I’m no Bob Perkins, but I think the best path to success and growth is to figure out how to reach outside the hermetically sealed world of 600,000 aging pilots and draw in fresh blood from other outdoor recreational activities.”
[tags]Aviation Marketing[/tags]
Entry Filed under: aviation marketing
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