Sport Aviation Marketing

aero-news interview regarding lsa marketing

March 17th, 2006

Last week I had the opportunity to discuss the state of the light sport aircraft market with Aero-News.Net Editor-in-Chief Jim Campbell. He recorded our conversation and published it as a Featured Aero-Cast (Podcast). As Jim summarized,

“Today, Coffey suggests to ANN’s Jim Campbell that Sport Aviation may be a little too introspective, catering to too narrow a field of potential buyers. Maybe, even a little… ingrown. Again, however, Coffey offers several suggestions on what can be done differently.”

Listen to the full Aero-Cast.

Thanks to Jim for giving me the opportunity to express a few opinions to such a large audience. I hope we can do it again sometime!

[tags]Aviation Marketing, Light Sport Aircraft, Marketing Promotions, Online Marketing, SLSA, Sport Pilot[/tags]

Entry Filed under: SLSA, aviation marketing, light sport aircraft, marketing promotions, online marketing, sport pilot