http://www.sportaviationmarketing.com/2006/02/18/cirrus-sitelet-update/ A weblog to help strengthen businesses in the sport aviation industry. Wed, 08 Sep 2010 08:27:42 +0000 http://wordpress.org/?v=2.5.1 http://www.sportaviationmarketing.com/2006/02/18/cirrus-sitelet-update/#comment-22 Sport Aviation Marketing » columbia aircraft FlipTheBird123 and iPO promotions Sat, 04 Mar 2006 21:52:20 +0000 http://www.sportaviationmarketing.com/2006/02/18/cirrus-sitelet-update/#comment-22 [...] Are the promotions all good? No. As with the Cirrus sitelet reviewed here and here, the execution of the promotions falls short of the quality one would expect for an airplane priced at $380,000 on the low-end. The flycolumbia.com website, overall, is decent. However, the promotion pages, especially for FlipTheBird123 look more like a children’s game site. As with Cirrus, this baffles me. The idea is the hard part, and Columbia did a great job in that respect. The execution of those ideas should be easy, why skimp? [...] [...] Are the promotions all good? No. As with the Cirrus sitelet reviewed here and here, the execution of the promotions falls short of the quality one would expect for an airplane priced at $380,000 on the low-end. The flycolumbia.com website, overall, is decent. However, the promotion pages, especially for FlipTheBird123 look more like a children’s game site. As with Cirrus, this baffles me. The idea is the hard part, and Columbia did a great job in that respect. The execution of those ideas should be easy, why skimp? [...]

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