Sport Aviation Marketing

cirrus sitelet update

February 18th, 2006

A while back I wrote a quick analysis of the Cirrus and Cessna sitelets. At that time, it had been over a year since I had flown commercially. Over the last two weeks I have had four commercial flights with another trip scheduled for next week. I like the “I am not that guy” concept even more today than I did back in November. Flying commercially is a nightmare. Put me on the list for an SR22.

With that said, the execution of the campaign is also more flawed than I originally thought. The opportunity exists to make a strong impact with the sitelet. The mountain scenery doesn’t resonate with me (I’m a flat-lander) and the engine noise makes the site feel more like one of the websites my 3-year old plays with rather than a sales tool for a $300,000 product.

While in Chicago last week I waited in line with hundreds of other travelers for a full 45 minutes. None of us were happy. A well-executed campaign could really resonate with those business travelers who experience the hassle on a regular basis and have the income to afford an airplane.

Cirrus should keep the ads but replace the sitelet. Designing a new site would be an insignificant cost in relation to running the print ads that are used to drive traffic.

[tags]General Aviation, Aviation Marketing, Cirrus, Sitelet, Online Marketing[/tags]

Entry Filed under: Uncategorized, aviation marketing, cirrus, general aviation, online marketing, sitelet