Sport Aviation Marketing

new CubCrafters site

January 14th, 2006

Job well done to CubCrafters! Since investing in a top-notch designer, Pierre Kotze, the company has launched a new, beautiful, and feature rich website. View it at: http://www.cubcrafters.com.

A few things that really set it apart:

1. Excellent use of typography - it really gives the feeling of a professional company and well-designed product.
2. First class photography - hard not to get excited about flying one of their planes.
3. The ability to watch your plane be built - nice use of Internet technology, webcams, etc…
4. Online ordering and configuration - hard to imagine buying a $100,000 product online but the CubCrafter site design and copy instills confidence by portraying a rock-solid and open company.

A couple of minor things I’d consider changing:

1. The navigation and design of the site is extremely consistent with one exception. When in either the Top Cub or Sport Cub sections of the site, the secondary navigation disappears forcing one to use the “Back” button to click on to the next page.
2. Reversed out type (white type on a black background) can be difficult to read on-screen and can pose issues with printing in certain circumstances.

Overall this is one of the top sites in the industry today. Take note everyone!

[tags]CubCrafters, Light Sport Aircraft, Online Marketing, Aviation Marketing[/tags]

Entry Filed under: aviation marketing, light sport aircraft, online marketing