Comments on: BE A PILOT — huge success and big opportunity http://www.sportaviationmarketing.com/2005/12/14/be-a-pilot-program-exceeds-goal-could-it-have-done-better/ A weblog to help strengthen businesses in the sport aviation industry. Sat, 04 Sep 2010 19:28:55 +0000 http://wordpress.org/?v=2.5.1 By: JFS http://www.sportaviationmarketing.com/2005/12/14/be-a-pilot-program-exceeds-goal-could-it-have-done-better/#comment-11 JFS Fri, 23 Dec 2005 16:18:16 +0000 http://www.sportaviationmarketing.com/archives/18#comment-11 Nice post. In all reality, and depending on the industry, in order to survive companies will have to rely less on traditonal media and more on sound interactive marketing strategies. It is as simple and cliche as this... a television commercial provides a superficial window into who you are and what you do, and it talks AT a non-specific audience. An intelligent and well planned interactive marketing strategy provides meaningful information, creates the opportunity for dialogue with your customers, and allows you to be very strategic about the audiences you approach with your messaging. Oh yeah, and it is much more efficient and cost effective too... Nice post.

In all reality, and depending on the industry, in order to survive companies will have to rely less on traditonal media and more on sound interactive marketing strategies. It is as simple and cliche as this… a television commercial provides a superficial window into who you are and what you do, and it talks AT a non-specific audience. An intelligent and well planned interactive marketing strategy provides meaningful information, creates the opportunity for dialogue with your customers, and allows you to be very strategic about the audiences you approach with your messaging. Oh yeah, and it is much more efficient and cost effective too…

]]> By: Aaron Cooper http://www.sportaviationmarketing.com/2005/12/14/be-a-pilot-program-exceeds-goal-could-it-have-done-better/#comment-9 Aaron Cooper Wed, 21 Dec 2005 18:33:42 +0000 http://www.sportaviationmarketing.com/archives/18#comment-9 On a related note, the opening presentation at the 2005 Minnesota Interactive Marketing Associate annual summit, offered by Forrester, eluded to upside-down ad spending. The presenter offered information which suggested that companies still wrongly consider television ads to be paramount, therefore spending much more via that channel than on e-marketing. This post expands on the topic and offers an insightful, real-world scenario. Hopefully companies will increase their consideration of RSS, e-mail and other online channels within their marketing mix. Thank you – from a fellow interactive marketing enthusiast and realist. On a related note, the opening presentation at the 2005 Minnesota Interactive Marketing Associate annual summit, offered by Forrester, eluded to upside-down ad spending. The presenter offered information which suggested that companies still wrongly consider television ads to be paramount, therefore spending much more via that channel than on e-marketing. This post expands on the topic and offers an insightful, real-world scenario. Hopefully companies will increase their consideration of RSS, e-mail and other online channels within their marketing mix.

Thank you – from a fellow interactive marketing enthusiast and realist.

]]>