three big stories, three missed opportunities
December 1st, 2005
Continuing the theme from the last post regarding online integration with press releases…
Over the last few weeks there have been several newly certified SLSA aircraft. The field is growing fast and competition continues to grow. Organizations like EAA and authors like Dan Johnson continue to get the news out there. The strange thing is, the manufacturers themselves don’t seem to take an interest in their accomplishments.
The FAA just certified the Parrot by Czech Aircraft Works. However, the most recent press release on their website is from August, 2005.
The FK-9 by FK Lightplanes just received it’s SLSA approval. However, the most recent release on their site is from April, 2005.
The trend even continues with RANS, which is fairly good about keeping their website updated. The RANS website does contain recent news but nothing about the newly certified S-7SL.
Big news such as this will drive traffic to the manufacturers website. There is incredible value in delivering a consistent message through PR efforts as well as other offline and online marketing efforts. Hopefully the manufacturers of these three fine aircraft took the time to celebrate their recent successes. But, they should have first taken the time to add the press release to their website.
[tags]SLSA, Sport Aircraft, Czech Aircraft Works, FK Lightplanes, RANS, EAA, PR, Online Marketing, Aviation Marketing[/tags]
Entry Filed under: EAA, SLSA, aviation marketing, light sport aircraft, online marketing
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