online integration with press releases
November 26th, 2005
A week or so ago AOPA ePilot, Aero-news.net Propwash and EAA e-hotline emails all had a story about Symphony Aircraft’s certification for doors off flying. I clicked to go over to the Symphony Aircraft site to read more. Their site didn’t even mention it!
This is a huge missed opportunity. Consistency in messaging strengthens a companies position. Having the “doors off” press release picked up by three of the aviation industry’s biggest online newsletters is extremely valuable. Carrying that message through to the home page of the manufacturer website is a no-brainer. Before sending out your next press release, make sure your website is ready to speak directly to the visitors who arrive as a result of the story.
[tags]Symphony Aircraft, EAA, AOPA, Aero-News, PR, Online Marketing, Aviation Marketing[/tags]
Entry Filed under: EAA, aopa, aviation marketing, online marketing, online pr
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