Sport Aviation Marketing

innovative aviation marketing

November 15th, 2005

Here’s an idea to stir up some controversy…

There has been little, if any, progress in sport aviation marketing since the dawn of time. The industry continues to use the same channels it always has. It continues to talk to the same audience it always has.

How about this: market your sport aviation product to women.

Before you laugh, think about it for a minute. Have you seen any Home Depot ads lately? Have you watched any car ads lately? Targeting women. Remember that episode of Northern Exposure when Maggie O’Connell built a Titan Tornado without the help of Maurice Minnifield? She even built the whole thing in one episode…

The aviation industry is way behind in it’s thinking about women and it has never been friendly to them. This is an untapped market that holds real potential for the companies that have the guts to go after it.

For what it’s worth, online marketing tactics are easily the most cost-effective and low-risk way to test innovative marketing tactics such as this.

[tags]Aviation Marketing, Marketing to Women, Online Marketing[/tags]

Entry Filed under: aviation marketing, marketing to women, online marketing