As with many sitelets, the Cessna sitelet is not within the first page of Google results when searching for “cessna,”cessna feature,”cessna specs,” etc… If companies are willing to go to the expense of creating a Flash site such as this, wouldn’t it benefit them to make it more widely findable by their primary audience?

You made a great point when you eluded that sitelets (and, primary company sites for that matter) related to consumer goods need to meet the consumer at the right point within the decision-making process. As such, the Cessna “reasons” sitelet would be a great tool for consumers in the early comparison stage.

I also found myself let down by the Cirrus “I am not that guy” sitelet. After reading through a few paragraphs of copy I found that the value proposition was strong (for the right audience), but the subsequent call to action let me asking questions that would need to be answered prior to such time commitments. The sitelet left me asking, “Why couldn’t I solve the problem acted out here by purchasing a plane from a competitor?” I could be “not that guy” by purchasing a plane from Cessna as well – and they’ll even give me a REASON