Sport Aviation Marketing

the expectations gap

September 17th, 2005

One surprising aspect of the majority of sport aviation is the general lack of quality features. This is especially critical considering the price point of many sport aviation products. Simple avionics such as a comm radio can easily meet or exceed the cost of high-end kitchen appliances. A basic multi-function display or engine can cost more than a new car. Basic airplanes and homes are often in the same price range. However, if you go online to research appliances, cars or homes the quality of the websites and their features greatly exceeds that of the sport aviation industry.

Obviously there is much a larger market for kitchen appliances than comm radios and surely Maytag’s marketing budget is larger than yours. However, it is important to meet the expectations of your site visitors. There are dozens of strategies for delivering valuable information online that can be done quickly and affordably. Many of these affordable strategies will be discussed on this blog over the next weeks and months.

For now, it is time for the sport aviation industry to recognize that the Internet is integral to business success and that overall, today’s effort fall woefully short of customers expectations.

Which sport aviation company is going to break away from the pack first and deliver a truly exceptional online presence?

[tags]Aviation Marketing, Online Marketing, LSA, Sport Pilot, Light Sport Aircraft[/tags]

Entry Filed under: aviation marketing, aviation website, light sport aircraft, online marketing