Sport Aviation Marketing

website quality vs. product quality

September 10th, 2005

Veer Interactive recently conducted an analysis of 179 websites in the sport aviation industry. 54 of the sites had a broken link or image on the home page alone. That’s over 30% of the sites! Would you get into an airplane from a company that can’t even build an error free website home page?

The quality of your website and the quality of your products are the same. That’s right - exactly the same.

Anytime you communicate with a potential customer you reflect the qualities of your product. As it relates to many customers, your website may be their only point of contact with your company. It needs to be good. It’s on 24 hours a day, seven days a week.

So here’s a simple question: Does the quality of your website live up to the quality of your product?

If it doesn’t, you have some work to do. While this is true for any company, it is especially true in the sport aviation industry. Safety is a critical factor in everything we do. If your website is riddled with 404 errors (file not found) what does that say about the reliability of the plans/kit/engine/prop/instrument you’re trying to sell?

Here’s the good news, running an error free website is not difficult. In fact, it shouldn’t take any longer to build a well-tuned website than it does to build a broken website. There are dozens of free link checkers on the web. Just do a quick Google search or use the following:

http://validator.w3.org/checklink

Don’t forget to run it on each page of your site. If you find any problems, fix ‘em up and don’t let a broken site reflect poorly on your excellent product line.

[tags]Aviation Marketing, Online Marketing, Aviation Website, LSA, Sport Pilot, Light Sport Aircraft[/tags]

Entry Filed under: aviation marketing, aviation website, light sport aircraft, online marketing